Home Scandal and Gossip Before and after models want to show you how to lose weight.

Before and after models want to show you how to lose weight.

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Being convinced to lose weight has now reached new and interesting levels in advertising…

Losing weight when it comes down to it requires discipline, exercise and a healthy eating regiment. What it also now requires is visceral marketing to help persuade you begin/stay the course…

Adweek: Before-and-after photos are a staple of weight-loss advertising. Now, a health clinic in Estonia has taken it a step further, hiring look-alike “Before” and “After” models—one significantly slimmer than the other—to hand out fliers about its weight-loss program at events.

Which makes us wonder if it’s fun being the hot thin sexy model, how miserable is it being the fat slovenly model? Let’s take out the popcorn and watch the video below and find out.

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